Video production: Tim Walter Associates Limited
Couple of people raised valid issues/questions – why aren’t we making a family car for example, or transforming a Prius (nice idea) – and haven’t Tesla already proven the EV sportscar thing?
The answer to all these lies in two parts, timing and my nature.
With regards timing, when this project was first conceived I’d never heard of Tesla and couldn’t find an electric sportscar anywhere, other than concepts (and I did look). To get one I was going to have to build one. Things moved on from there.
As for my nature, I like sportscars – they’re fun. It seemed like the ideal place to start, especially because I think it’s important that being green shouldn’t all be about sacrifice – to engage a bigger audience we need to show that cutting carbon and living more sustainably can be done and can still be a lot of fun. Sportscars turn heads and grab media attention – so I chose that route.
I don’t think Tesla have really proven this concept yet BTW, Top Gear may have been harsh, even manipulative with the imagery, but the serious flaws were real. And of course Tesla are not the only people pursuing this dream right now anyhow. The Lightning looks really good.
The more the merrier I say. We can’t be sure of the success or survival of any car company in these times – especially those trying to bring EV’s to market.
I accept that a family car would have more practical value, I’m not sure if it would have more impact though and that’s what we’re trying to achieve first and foremost. Plus we know this car will cost a lot and high cost is easier to justify if you have a more exotic car – think Lamborghini for example.
And maybe this will be the car that changes hearts and minds at Top Gear. That’s a prize in itself. Love them or loathe them (or just be amused by them), these guys are opinion formers.
I’m still torn.
Anyway, hope you enjoy episode 5 of our video series, things are moving a pace now.
I’m off to Norfolk this week to hook up with the team and shoot the next episode.
Expecting to see the batteries, motors and transmission all installed, have to say I’m more than a little excited by that.